This qualification is aimed to those in a marketing role wanting to develop their skills and experience, or those wanting to progress towards a career in marketing. Using industry expertise we deliver a hugely beneficial qualification for new marketers.
Candidates could have jobs such as:
- Marketing or sales executive.
- Digital marketer.
- Content and outreach developer.
The purpose of this qualification is to provide the learner with the skills, knowledge and understanding of marketing principles necessary to support them in their role.
The qualification covers areas such as:
- Market theory
- Legal, regulatory and ethical requirements in sales or marketing.
- Personal responsibilities and working in a business environment
- Digital marketing.
- Principles of customer relationships.
For a full breakdown of the Qualification, please click here.